Jasper Community Support Initiative

Note:

By filling in the form below, you are aiding us in our efforts at supporting the local community by providing as much support as possible to our community and the businesses located herein. We would also like to be able to use the information gathered so that we may be able to tell the stories of local businesses as well as products and services offered. We do this in an effort at keeping local residents as local shoppers as well.

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Please answer the following questions:

1. Who is your customer (age, sex, income)?

   
   

2. When does your customer buy (around paydays?)?

   
   

3. What is your average item price?

   
   

4. What makes you better than your competition?

   
   

5. What problems are you trying to address and overcome with your business?

   
   

6. What makes your customer react?

   
   

7. What are your best selling items/services?

   
   

8. What do you offer that everyone is interested in?

   
   

9. What do you want to see from your advertising?

   
   

10. What would you consider a successful advertising run?

    
    

11. How do you presently buy your advertising?

    
    

12. From whom do you presently buy your advertising?

    
    

13. Do you advertise day after day or around only peak periods?

    
    

14. Do you advertise consistently?

    Yes, continually. Yes, around holidays. No.
    

15. What is your advertising method? (Do you advertise in several mediums or mostly with one (radio, over-the-air TV station, cable TV, newspaper, billboard or what)? If so, do you advertise the same items/services or do you advertise different items/services in each medium as a means of tracking results?)

    
    

16. How do you gauge your advertising results?

    
    

17. What would you feel is a "comfortable price" for advertising your business on a monthly basis?

    
    
    

18. With regards to radio advertising, how would you choose to schedule your ads for maximum effectiveness?

    
    
    

19. What would you choose to include in your "ideal" monthly advertising package?

    
    
    

20. Would you consider sponsoring programs on Jasper's own 100.1 Fox-FM as a means of cutting costs while keeping revenues within the local community and promoting your business by doing so?

    Yes. No.
    

21. If we were to come up with a special means of getting businesses onto our station (for more exposure than any other local media outlet can offer) for about $1.00 daily) would you be interested in taking advantage of such an offer? (We would only be able to do this if almost every local business would agree to participate.)

    Yes. No.

     

22. Please tell us how to contact you so that we may gather additional information and implement your thoughts within our local community development packages. (Name, address, telephone number, most convenient time FOR YOU in which we may contact you, etc.)