Who is your customer (age, sex, income)?
When does your customer buy (around paydays?)?
What is your average item price?
What makes you better than your competition?
What problems are you trying to address and overcome with your
What makes your customer react?
What are your best selling items/services?
What do you offer that everyone is interested in?
What do you want to see from your advertising?
What would you consider a successful advertising run?
How do you presently buy your advertising?
From whom do you presently buy your advertising?
Do you advertise day after day or around only peak periods?
Do you advertise consistently?
Yes, around holidays.
What is your advertising method? (Do you advertise in several
mediums or mostly with one (radio, over-the-air TV station, cable TV, newspaper,
billboard or what)? If so, do you advertise the same items/services or do you advertise
different items/services in each medium as a means of tracking results?)
How do you gauge your advertising results?
What would you feel is a "comfortable price"
for advertising your business on a monthly basis?
With regards to radio advertising, how would
you choose to schedule your ads for maximum effectiveness?
What would you choose to include in your
"ideal" monthly advertising package?
Would you consider sponsoring programs on
Jasper's own 100.1 Fox-FM as a means
of cutting costs while keeping revenues within the local community and promoting your
business by doing so?
If we were to come up with a special means of
getting businesses onto our station (for more exposure than any other local
media outlet can offer) for about $1.00 daily) would you be interested in taking
advantage of such an offer? (We would only be able to do this if almost every
local business would agree to participate.)
Please tell us how to contact you so that we may gather
additional information and implement your thoughts within our local community
development packages. (Name, address, telephone number, most convenient time FOR
YOU in which we may contact you, etc.)